THE DEATH OF CONVENTIONAL MARKETING

My dissertation focused on the impact social media is having on 'conventional marketing'. There has been a huge shift in the ways we market products due to social media. This piece of writing allowed me to explore whether or not conventional marketing still has a place in today's world and to further explore the positive impact social media has on it's users.

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Throughout my research, I investigated areas such as subliminal marketing, the impact of new influencers, advertisement and the negative impacts of social media marketing.  My dissertation concluded with the answer of yes - conventional marketing is dying, however there is still a place for it in today's market. Please feel free to read my dissertation via the PDF link.